Imagine if everyone in your organization showed up to work every day feeling passionate about their job and knew exactly what they needed to do to help your business succeed. Is this possible? Absolutely, when you have a powerful strategic plan.

In this episode, the author talks about how to Empower Your Company with a Powerful Strategic Plan, based on Chapter 3 of his book, Leaky Bucket of Profits. A strategic plan is a written document that clearly identifies what an organization wants to accomplish in the long-term. It starts with a seven to ten-year Vision Statement of the impact the leader wants to have on the industry, community or even the world. The next step is to have a Mission Statement that articulates the strategic actions that need to be taken to achieve the vision. This is all bound by an unwavering set of Core Values that will help guide decision making and the expected behaviors of team members.

The next step is to conduct a SWOT analysis to determine, Strengths, Weaknesses, Opportunities and Threats. With all four areas identified, the team brainstorms opportunities available if its Strengths were leveraged or Weaknesses and Threats neutralized. The team then shortlists the opportunities to three to five items that it will focus on. SMART goals and action items are then set to put the plan in motion. It is imperative that regular strategy meetings are held to ensure that actions are being taken and goals met.

The strategic plan needs to be communicated to stakeholders including management, employees and shareholders. It is imperative that “need to know” information is shared so that everyone understands their role and is passionate in helping the organization achieve its vision and goals.

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Chapter 2 of the book, “Leaky Bucket of Profits”, starts with the author, Tony Malyk, talking about the importance of strong leadership in an organization. He uses an example of how sports teams and corporations are willing to pay millions of dollars per year for a proven coach and CEO. Leadership can make or break an organization.

There are three levels of Leadership. They are: Lead Yourself, Lead Others and Lead Your Organization. Each level builds on each other with Lead Yourself as the foundation. It is imperative that a leader is well grounded by being self aware of his or her behavior and communication style. Leading Others is about developing one to one relationships with team members to motivate, direct, and discipline if necessary. Leading Your Organization is inspiring and motivating your organization as a whole. Effective and efficient communication skills are imperative to getting your message across to drive your company culture.

Motivation challenges many leaders because they don’t have a model to follow. A leadership motivational model called, Herzberg’s Two-Factor Theory, is explained to give real context to how to motivate employees. Leaders need to adapt a servant style to gain loyalty and to demonstrate their commitment to their core values everyday or risk being discredited in the eyes of their team.

The keys are to attract, develop and motivate the best possible people.

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Tony Malyk, the Author of “Leaky Bucket of Profits”, shares the story behind the leaky bucket and covers Chapter One in the book, “Build a Winning Culture”.

It is important that the leader is clear on the type of culture that is desired for the business and takes purposeful action to drive that culture. The foundation to driving culture is to have a clear vision communicated through a Vision Statement and to back it up with a Mission Statement. Defining unwavering Core Values gives direction on the behaviors expected from the team. It is the leaders job to ensure that the desired behaviors are demonstrated while not tolerating undesired behaviors. This Episode begins the journey for you to “Build the Enterprise You Always Envisioned”

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