Monthly Archives: February 2020

8 Strategies to Turbocharge Your Profits

February 26, 2020Uncategorizedcashflow, leadership, profitsleaky-bucket-of-profits

Generate more cash in your business by turbocharging your profits. By looking inside your business first, you don’t have to spend thousands of dollars in marketing to improve profits. Many businesses already have enough sales to be profitable, they just need to plug the profit holes that drain their business of cash and profits.

In this episode, Tony Malyk identifies the causes of low profits and shares eight strategies that can be implemented immediately to improve profits and increase cash flow. The strategies include (1) How to Successfully Increase Prices (2) Resist Discounting (3) Implementing Surcharges (4) How to Right Size Your Labour (5) Lead & Manage for Better Productivity (6) Review Processes to Reduce Waste (7) Account for Every Component in Your Product (8) Ask Suppliers for Lower Pricing. You will hear real life stories of how these strategies helped businesses just like yours, transform into cash-generating profit machines.

Learn how to turbocharge your profits and start making more money today!

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Episode 7: Be a Sales Warrior

February 11, 2020Uncategorizedleaky-bucket-of-profits

Businesses lose thousands of dollars of revenue every month because they blow the sale. A ton of money is spent on marketing. A customer finally responds only to have the sale go up in smoke when they say, “I’ll think about it”. To try and save the sale, discounts are often given resulting in lower profits and cash flow. Why does this happen? The answer is that most small business owners and their staff have no sales training. They “wing it”. The best way to maximize predictable results from leads generated by marketing is to have a sales system and train everyone to follow it. The current sales model is based on understanding the decision-making process people go through when making a purchase, then guiding the customer through the process so they can make their decision. In this episode, Tony Malyk explains the 8 steps of the sales process and how to turn it into a system. An effective sales system can transform a company’s success overnight so it is well worth the investment of time and money.

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Episode 6: Build a Strong Marketing Foundation Podcast

February 4, 2020Uncategorizedleaky-bucket-of-profits

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Stop wasting time and money on marketing. You pour tons of money into it expecting the phone to ring or customers to walk in the door only to be disappointed repeatedly when nothing happens. Marketing can work and generate sales growth if you take the time to build a strong marketing foundation.

The three pillars of a strong marketing foundation are (1) Dare to Declare Your Ideal Client (2) Craft a Laser Focused Message (3) Get Your Message to Your Ideal Client. In this episode, Tony Malyk explains how to identify your ideal client by with a simple to use process. He then shares the three ingredients of a laser focused message followed by sage advice on how to decide on the best marketing media to promote your business.

Stop being frustrated by marketing. Learn the marketing secrets the big guys use to create campaigns that get customers lined up for their products.

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